The Oft-Overlooked Robots.txt File by Aaron Turpen of Aaronz WebWorkz When a search engine spider accesses your website, it will usually look first for a file in the root directory of your site (where your website begins) called "robots.txt." The robots.txt file tells the spider what it may spider (index/parse).
Read MoreOutreach is done in nearly every industry in one form or another. The different techniques throughout different industries can sometimes be modified to fit multiple industries. Sales outreach can be one of the most profitable jobs especially if a person is a pro at closing a deal or setting a
Read MoreWhen it comes to converting site visitors to loyal, repeat customers, you've got to have dynamic content. You want to hook them with headlines that promise to inform, and you want your customers to experience the payoff when they dive into your well-crafted insights. Content can position you as an
Read MoreMost brands want to get started with digital marketing as soon as possible. The problem with this approach is they may jump in before they have formulated their plan correctly. In this article, the importance of a focused strategy is discussed. 1. You can only create content once you know your
Read MoreBy Naomi Kent They’re jabbering on, and you’re listening, but something just doesn’t jive. You suspect you’re being lied to. Sometimes lies are easy to detect: stammering, lack of eye contact and fidgeting are all the classic signals exhibited by a fibber – but those who are skilled at
Read MoreInternet marketing refers to marketing methods that differ from traditional marketing in that they use the email and internet. As the popularity of print media declines and the use of the web increases, more businesses turn to internet marketing to market their business. If you are considering starting a home
Read MoreWriting a product review blog may sound simple and easy, but the same cannot be said when it comes to monetization. Whether you're sneaking affiliate links into your content or are still living off ads, you need to focus on positioning your site for a steady stream of traffic. But
Read MoreContent is everything. But at the same time, it's not always enough. Though content is a proven way to create a following, increase engagement, and develop a community if your content is unoriginal and lacks the value your users expect, it cannot catapult your marketing efforts to the extent you may
Read MoreInfluencer marketing has become a favorite way to encourage word-of-mouth marketing. When an influencer talks about a brand, thousands or even millions of other people will see it. And because those who follow an influencer will have similar interests, needs, and problems, influencers create a conversion-rich online environment. Sales, Donations, and
Read MoreThe topic of "viral" content is one of the most intriguing in the world of social media and content marketing, but it's also one of the most elusive. Producing content is a valuable and necessary part of any online branding or visibility strategy, but only a tiny percentage of all produced
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