Whether they are the market equivalent of a blazing-fast racehorse or a steady long-distance champion, these unicorns are making waves in the global economy. Some have wowed investors right out of the gate, while others have needed more time to strut their stuff. From ultra-connected educational companies to sleek, contemporary
Read MoreThere is an endless number of marketing strategies and how-to books on the market, yet rarely is there a simple primer on what every marketer should do or not do. Instead of looking for uniqueness and nuance, it can help to discover the rules that apply equally to every marketing
Read MoreYou've heard of Paypal, Stripe, and Square, but which one is best for your business? Each service has its own advantages and disadvantages, so putting all three services through their paces will bring you the ultimate match up. Highlights of each platform at a glance Although Paypal, Stripe, and Square are similar
Read MoreIf you've launched an online store only to find your sales are less than stellar, you're not alone. Many online merchants have created their own e-commerce stores using platforms like Shopify, BigCommerce, or WooCommerce, only to find only selling is a tough game. One of the smartest ways you can
Read MoreNo. That's the short answer. A longer answer involves equal parts technology change, generational culture and individual expectations, and a good dose of reputational damage self-inflicted by the ad industry on itself. That last part is reversible. The data are as conclusive as they are disheartening: about half of consumers
Read MoreThe news stories about the metric tons of plastics that are floating in the ocean or the articles on sea life being poisoned by plastic tell us our use of plastic is choking the planet. If you are one of the many people who are concerned about the problem of
Read MoreMuch has been written and said about the importance of experience to perceptions of brand value, utility and loyalty; though there's little unanimity on how to deliver it. I've asked smart people in the marketing world how to deliver "a perfect brand experience," and I've discovered six interesting commonalities: Demonstrate, don't
Read MoreThe short answer is no because awards are not the aim of good marketing. The longer answer raises questions about the purpose, function, and implications for why and how marketing gets delivered. Purpose The reason behind any marketing artifact is to sell something, even if the concept of "selling" is broadly defined
Read MoreThe Internet has opened many new doors for aspiring entrepreneurs. Picking a model for your online business will help you determine the viability of your business ideas and ability to manage the business. Below is a list of five types of online business models to start and maintain your business
Read MoreRunning an online business gives you independence and freedom, but success requires a great deal of hard work and dedication. Too many online businesses fail quickly because their owners do not take the time to plan ahead. The online world is fiercely competitive, and you need to prepare before you
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