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The Oft-Overlooked Robots.txt File

The Oft-Overlooked Robots.txt File by Aaron Turpen of Aaronz WebWorkz When a search engine spider accesses your website, it will usually look first for a file in the root directory of your site (where your website begins) called "robots.txt." The robots.txt file tells the spider what it may spider (index/parse).

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Content that Converts Like Crazy

When it comes to converting site visitors to loyal, repeat customers, you've got to have dynamic content. You want to hook them with headlines that promise to inform, and you want your customers to experience the payoff when they dive into your well-crafted insights. Content can position you as an

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Top 10 Signs You’re Being Lied To

By Naomi Kent They’re jabbering on, and you’re listening, but something just doesn’t jive. You suspect you’re being lied to. Sometimes lies are easy to detect: stammering, lack of eye contact and fidgeting are all the classic signals exhibited by a fibber – but those who are skilled at the

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How to Produce Content That Sparks Conversation

Content is everything. But at the same time, it's not always enough. Though content is a proven way to create a following, increase engagement, and develop a community if your content is unoriginal and lacks the value your users expect, it cannot catapult your marketing efforts to the extent you

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