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The Top 10 Unicorns to Watch 2018

Whether they are the market equivalent of a blazing-fast racehorse or a steady long-distance champion, these unicorns are making waves in the global economy. Some have wowed investors right out of the gate, while others have needed more time to strut their stuff. From ultra-connected educational companies to sleek, contemporary

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Do Consumers Believe Advertising?

No. That's the short answer. A longer answer involves equal parts technology change, generational culture and individual expectations, and a good dose of reputational damage self-inflicted by the ad industry on itself. That last part is reversible. The data are as conclusive as they are disheartening: about half of consumers

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