Twitter allows businesses to connect with a global audience and promote their brand free of charge, making it one of the most popular platforms for social media marketing. However, many businesses fail to follow the unofficial Twitter rules, leading to a backlash from irritated users. With millions of active users interacting through Twitter every day, businesses can be overwhelmed by negative feedback, so it’s important to take steps to prevent potential problems. Here are four Twitter marketing mistakes that could ruin your business.
Many businesses try to boost their brand’s reputation by criticizing their competitors, while some even launch negative marketing campaigns against their rivals. While these tactics may work for politicians, business owners can easily damage their reputation by appearing unprofessional and vindictive. In addition, competitors may retaliate and cause further problems. Always avoid using negative language when referring to your competitors. If you want to convince potential customers to choose your products over those offered by your rivals, focus on using positive language to emphasize the benefits of your products.
Sharing Controversial Content
Many Twitter users share controversial or sensitive content with their followers, often without realizing how offensive or upsetting the messages may appear to other users. Similarly, common phrases can be misunderstood by people from different cultures, causing unintentional resentment. Consider how your words will be perceived by other people, particularly those from different cultures, belief systems, and minority groups. In addition, never retweet messages from other users unless you have carefully read the content beforehand.
The instant nature of social media messages makes it all too easy to respond angrily to negative comments or abuse from other users. Some Twitter users purposely bombard businesses with abusive messages or unjustified complaints about their products, usually in the hope of getting a negative reaction. Businesses that retaliate against this type of abuse often regret it later, as they can appear unprofessional and may even cause the abuse to escalate. Unless the user has a genuine grievance against your business, try to avoid public confrontations and remain professional at all times.
Twitter users are easily irritated by companies that share too much or too often. Posting marketing messages all day long is one of the quickest ways to lose followers and potential customers. Ideally, you should avoid posting blatant marketing messages and, instead, focus on building long-term relationships with your social media followers. Try to stick to a schedule of posting messages at set times of the day and only share content that will interest your followers. Each message you share should offer something of value, such as information, advice or entertainment, to other Twitter users.
Twitter marketing can be a highly effective marketing tool for businesses, as it allows you to build long-term relationships with customers, potential customers, and the general Twitter community. However, there are many potential pitfalls to using social media marketing, some of which can prove disastrous for businesses. Always consider how your words and actions will be perceived by other people. In addition, it’s important to monitor the reaction of Twitter users to your marketing messages.