Branding is a hot topic. It’s big business and specialists are popping up everywhere, ready to help corporations, startups and entrepreneurs take their branding to the next level. But what if you aren’t a business owner or wannabe entrepreneur? What if you are simply trying to build a career or climb the corporate ladder? Branding doesn’t apply to you, right?
Everybody Is An Entrepreneur And Everyone Has A Brand
It used to be that all you needed to advance in corporate America was a good work ethic and the ability to shmooze at cocktail parties, golf tournaments, and networking events. This is no longer the case.
These days, the world is an uber-connected society living in a noisy world. Attention is in short supply and it’s vital that you find ways to capture that attention. Personal branding can help you no matter where you are in your career. If you’re in school right now and planning a career or even a business, personal branding needs to be in place. It’s how you’ll develop a reputation and a track record. It’s how you’ll get a job. It’s how you’ll get funding and it’s how you’ll get a promotion or a raise.
It might seem crazy, but it’s true. Already job seekers know to clean up their social media presence because prospective employers are known to Google their applicants. If you are trying to create an online presence that highlights your attributes, good branding helps. Keeping your branding cohesive and consistent helps people find you, follow your journey and gain a clear understanding of your values.
Personal branding keeps you focused. It’s a tool that allows you to grow and remain accountable. It helps you build your network and establishes your authority, experience, and relevance. Personal branding should always be taken into consideration in your online and offline business-related activities.
Branding means consistency. While you may not have a logo or branding kit, it’s important to keep a cohesive style across social media platforms. For example, a nice headshot for your LinkedIn, Twitter and website are a good idea. Using the same fonts for your name and similar colors and patterns are also good ideas. A favorite quote is a nice touch, and always be sure to highlight activities outside your job. For example, do you volunteer? Play a sport? Travel? Adding these things to your brand rounds you out and makes you human, interesting and allows businesses and individuals to get a better understanding of your values and personality.
Always keep personal branding in mind when using any social media site, website or even email. Over time, you’ll build authority and a strong brand that gets you noticed.