If you’ve launched an online store only to find your sales are less than stellar, you’re not alone. Many online merchants have created their own e-commerce stores using platforms like Shopify, BigCommerce, or WooCommerce, only to find only selling is a tough game. One of the smartest ways you can build a profitable e-commerce business is to create a digital marketing strategy for your online store. Make sure you use the following five types of e-commerce marketing and odds are good your sales will surpass your expectations in no time.
Facebook Messenger Marketing
Facebook marketing is hotter than ever. Unfortunately, many e-commerce business owners are still relying on posts to their Facebook wall to attract attention to their online store. If you want to up your marketing game this year, dive into the potential of Facebook Messenger marketing. Once you discover the power of real-time marketing via instant messaging, you’ll kick yourself for not having discovered it sooner.
Product Description Optimization
Did you know you can increase e-commerce sales simply by upgrading your product descriptions? Try adding a little humor to your product descriptions and watch your engagement rates soar. High-converting e-commerce product descriptions don’t have to be boring. Stand out from your online competitors by making your target customers actually enjoy reading the descriptions for your e-commerce products.
Social Commerce Marketing
Social selling is hot right now! If you’re an online business owner focused on accelerating your growth rate, doubling down on social commerce is one of the smartest moves you can make. Social selling is now available via numerous social media platforms like Instagram and Pinterest. Start making it easy for consumers to purchase your products on the platforms they’re already using and you’re likely to see a significant increase in your e-commerce sales rate.
An increasing number of e-commerce merchants are seeing sales spikes thanks to native advertising. Think about integrating native advertising and sponsored posts into your content marketing strategy. Something as simple as a sponsored post on a website or blog your target audience reads can lead to increased sales for your e-commerce business.
Video marketing is another essential marketing tactic for savvy online entrepreneurs. Incorporate everything from live-streaming to unboxing videos into your e-commerce business’ video marketing strategy. A video is hotter than ever with consumers thanks to smartphone technology. The sooner you develop a cohesive video marketing strategy for your online business, the sooner you’ll start to see the rewards for your brand.
Utilize these five types of e-commerce marketing tactics and you’ll be impressed at how quickly your sales rates start to improve. Marketing your online business takes time and effort, but if you develop a strategic plan to acquire customers, you too can become a successful e-commerce entrepreneur.
5 Types of E-commerce Marketing Online Business Owners Should Be Using