Starting at a blank screen can be frustrating. It’s not always easy to come up with content marketing ideas. You may even end up dreading creating new content. If that’s something that affects you, here are three ways you can come up with great ideas.
Look at frequently asked questions
The questions your audience asks is a great source of blog topics. By answering them in your content, you will build a stronger connection. You will demonstrate that you understand what they want and need. As a result, you will make more sales and attract more customers.
If you’re just starting out, you can begin by researching discussion forums related to your business. Spend some time to see which topics keep coming up. Use these topics to create informative blog posts. This strategy will also have positive effects on your SEO. With time, you may also attract traffic from social media when people start sharing your content. The key here is to help people take action on things that matter to them.
Use your keyword research
It is often “preached” that you should do keyword research. While this is true, simply putting keywords in your content is not enough. For the best results, your keywords should be a starting point, not the end goal.
What you need to do is to dig deeper. Try to understand the mindset of the person who typed in the keyword. Go a step further: type in the keyword yourself. See what results come up. This strategy will give you an insight into what your potential customer is experiencing. You will also have a clearer idea of what your competition is doing. You can then create content that is more useful than what your competition is providing.
Solve your readers’ problems
The secret to great blog content is helping people solve their problems. People don’t just want information. They want to know exactly what to do so they can deal with their fears and frustrations.
For this reason, your content needs to be actionable. Ideally, your readers should have a single action step after reading your content. This step doesn’t have to be big or complicated; what matters is that they get closer to achieving their desired goals.
When you focus on solving problems, you will gradually build up your authority in the market. People will take your content seriously because they will be able to get real-life results based on your advice. This will encourage them to buy your products and services. If you promote products as an affiliate, you will become more influential. Your audience will be more likely to buy based on your recommendations.
As you can tell, great content is all about taking your readers to the next level. You want to inspire them to move forward towards their desired goals. You also need to show them how they can overcome obstacles.
Write down ideas that come to your mind based on what you just learned. Pick a couple of topics that stand out. Then, create some new content. Share it on social media and enjoy new traffic to your site! More importantly, you will be a step closer to making more sales from your content.