If you are a busy small business owner or entrepreneur, navigating through the waves of social media advice, tips, and strategies can be challenging. As an added downside, there is plenty of misinformation surrounding the topic of social media best practices. These four proven techniques for building your social media audience truly are fail-proof, but you must fully incorporate them into your marketing strategy and stick with them for substantial results.
Find Your Audience
Instead of wasting your time maintaining countless accounts on various social media platforms, you can save time and effort by picking your platforms wisely. By determining where your audience is on the Web, you can ensure that you use the best platforms possible. Facebook tends to be a necessity, but other platforms such as Pinterest and Tumblr are not always required if your audience is not active on them.
If you want people to engage with your brand, you must offer some incentives. This can be accomplished in a variety of different ways. The most popular method is by creating special discounts, news, and promotions that are exclusive to your social media followers or fans. Giveaways and contests are also ideas to consider. In order to maintain your audience’s attention and attract new customers, you should offer incentives regularly; not just every once in a while.
Stop Focusing on Selling
Selling should not be your priority when it comes to social media. This message is difficult for businesses to swallow, but is vital to your social media success. Followers do not appreciate it and as a result, will stop engaging with your brand’s social media accounts. While selling is obviously every businesses priority, you must be tactful when it comes to your social media presence.
Instead of pushing sales, you should focus on customer service and support as well as be delivering thoughtful, valuable, and interesting content that your audience will truly enjoy. This will not only boost social engagement but will also help you develop loyalty and maintain a personal relationship with your audience. As a result, they will be more open to receiving sales information when you do post it. ?For every sales message you deliver, you should have at least three non-sales posts to balance it out.
Social Media Does Not Sleep
It is important to remember that your social media presence is working for you all day, every day. This is why it is crucial to regularly update your accounts with new content. In addition to this, you must actively engage with your audience. Respond to questions, answer messages, and promote further conversation on a daily basis.
If this is too much for you to handle, consider hiring a social media manager. If adding an employee to your team is not an option, you can enhance your strategy by efficiently managing and organizing your workload.
For example, a social media editorial calendar can help you determine when you will post new content according to a set schedule. When you put consistent effort into your social media presence, you will reap the benefits.
Building an audience with social media is no easy task, especially if you are a newcomer to your industry. You can drive more social engagement with these four techniques. Remember, consistency is the key when it comes to social media. With a little patience and a lot of determination, you can build a large audience and expand your online presence.