For many entrepreneurs, planning special events is one of their dreams come true. Having fun while bringing in some extra cash is a job they would love. As tempting as it is to start putting “guerilla advertising” stickers all over town, the planner needs to take care of a few critical issues.
How to begin planning? Events for home-based planners can take the form of:
• children’s birthday parties
• small weddings
• anniversary celebrations
• small office parties
• tea parties
• holiday parties
• memorials, and more
What does a client expect a party planner to do?
• find a site
• arrange for food, decorations, and entertainment
• sending invitations
• coordinating event personnel
• supervising during an event
Why are party planners hired?
• lack of expertise by party-giver
• party-givers’ lack of time
• lack of knowledge
Do you have to have credentials to be a party planner?
If you intend to open an events planning shop that caters to more high-end projects or involves more expensive events needing more services, you will probably do better at increasing your client-base if you have a degree in Event Management. But for the work-at-home mom, your best credentials are the parties you have thrown in the past. If you have not already begun a portfolio of your parties, start now, so you have a visual representation of the celebrations you have overseen. Also important to remember is the fact that most social parties will take place during weekend hours.
If you create a resume, you can include the event planning you have been part of during your life. If you were a teacher, families trust that you will execute an outstanding party for children. If you are an artist, there will likely be parents lined up to pay for your expertise for the next children’s gathering they have planned.
2. Startup Costs
Starting a party planning business out of your home will, of course, cut down on many expenses that storefront planners will accrue. Also, if you are a devoted Pinterest fan, you will have a headstart that is hard to beat. Still, you need to know what your costs could be.
• Licenses and Taxes – depends on the state
• Advertising/Promotion – depends on whether you are tech-savvy
• Insurance – depends on the state
• Seed Money – $500
Find out everything you can about:
• popular current party themes
• vendors and suppliers
• other planners
• what your clients want for their party
• answering clients’ questions
4. Marketing and Research
Home-based business startups are usually cutting as many corners as they can. At least at first, advertising almost always has to be inexpensive. That kind of marketing includes:
• Yellow Page advertisements online
• local newspaper advertising
• networking (Chamber of Commerce, making friends in the industry, networking with local restaurants, caterers, and more)
• making your business card online
• creating a brochure (send to local businesses or a mailing list)
• building a website
These ideas are not comprehensive but are a terrific start for those who like to entertain, decorate, and create. And remember this