How Can Marketers Deliver a Perfect Brand Experience?

Much has been written and said about the importance of experience to perceptions of brand value, utility and loyalty; though there’s little unanimity on how to deliver it. I’ve asked smart people in the marketing world how to deliver “a perfect brand experience,” and I’ve discovered six interesting commonalities: Demonstrate, don’t tell The internet’s search … Continue reading How Can Marketers Deliver a Perfect Brand Experience?