How Can Your Small Business Make the Sale Without Price Slashing?

It seems that in a cut-throat competitive environment it would be nearly impossible for your business to stand out among lower-cost competitors, meaning doom is imminent if you don’t follow suit and lower your prices as well. This is not exactly true. Lowering prices is not always the answer to luring customers in when the … Continue reading How Can Your Small Business Make the Sale Without Price Slashing?