QR codes are popping up everywhere. You can find them on mail flyers, cereal boxes, movie posters, restaurant menus, ketchup bottles, and even store signs. Businesses are using QR codes more and more. Should yours?
How They Work
Quick Response Codes are two-dimensional barcodes. They can be scanned by the camera of a smartphone or media device and then read by a QR app reader. The storage capacity of a QR Code is larger than the storage of a standard UPC barcode. QR codes are made by QR code generators. These generators are available online and can be used for free. Users simply need to enter a website URL, phone number, or text message. When a QR code is generated, the user can print the code and put it in places where others can easily scan them. The QR app reader then decodes the content of the code. The user may either receive a text message or their device may direct them to a website or call a phone number.
Show Your Creative Side
QR codes give businesses the opportunity to get in touch with their creative side. They can be used on business cards so that a contact can access your company’s Facebook, LinkedIn, Twitter, and other professional social media profiles. You can also use QR codes to direct potential customers to your website, where they can find out more information about the products and services that you offer. Not only can these special codes help you build your brand and create awareness about your business, but they may also create more sales.
Beneficial for Online Marketing
Internet marketers love that QR codes can help them build a subscriber list. The codes can direct people to blogs and landing pages. Marketers can even boost e-commerce sales by creating a code that will put specific products into an electronic shopping cart.
If you are promoting a complicated gadget, you can help your customers by creating a QR code that will direct them to an online user’s manual or an FAQ page. Since QR codes can send SMS text messages and make phone calls, they can be utilized for conducting sales campaigns. QR codes can even be linked to Google Maps in order to provide directions to your place of business.
The Best Spots for QR Code Promotions
The more visible your QR code is, the better off you’ll be. You want your code to be highly visible and easy to scan. Try placing your code on product tags, brochures, receipts, or other creative spots. Smooth and even surfaces are usually the most effective.
There are many ways QR codes can be used to promote your business. So don’t shrug this marketing tool off as a passing trend. QR codes are definitely worth your company time.