YouTube is the most popular online video sharing network, with millions of active users uploading, sharing and watching content every day. YouTube provides a platform for almost any type of video content and gives you access to a global audience, making it a highly effective tool for marketing your business, selling your products and building your brand. If you’re looking to increase brand awareness and build, or rebuild, your reputation, there are many different ways that YouTube can be used to achieve your goals.
Connect with Customers
All successful businesses know that customer loyalty is extremely valuable, as loyal customers will keep returning to buy your products and may also tell their friends, family and other contacts about your business. YouTube is a great tool for building loyalty, as you can use video content to connect with your customers on a more personal level. Creating a video blog (vlog) or posting videos that give customers a peek behind the scenes can help to show the human side of your business.
Reach New Customers
YouTube currently has over a billion users every month, with viewers from all over the world, giving you access to an almost limitless global audience. If you can create video content that appeals to your target customers, you can quickly increase your exposure and boost brand awareness. Consider the kind of content that will interest your intended customers. For example, if you sell comic books for children, your target customers are likely to be the parents of young children, who may be interested in parenting tips or ideas for family activities.
Establish Your Authority
Whatever your line of business, it’s important to show viewers that you are an expert in your field. One of the best ways to establish your authority is by offering instructional content that teaches users something of value. For example, if your business sells plumbing supplies, you could post videos that show viewers how to install your products. Always remember to add a disclaimer and advise customers to seek a professional if they don’t feel confident following your advice.
To build a successful brand, you need to stand out from the crowd and have a consistent message. Strong branding elements, such as a recognizable logo, strong visual style for your online profiles and a solid mission statement, are essential for maintaining a consistent message that sticks in the mind of your audience. The style of your videos may also be important for successful branding, so it’s important to consider the elements carefully when recording your content. For example, some businesses want to portray a highly professional image at all times, maintaining formal clothing and speaking with authority, while other businesses prefer to take a more casual approach.
YouTube is a valuable marketing tool for businesses, as it helps to connect you with current and potential customers. Posting regular video content also enables you to build your brand by increasing your exposure to a wider audience.