According to viewer data from Statista Research, YouTube’s audience in the U.S. alone is expected to exceed 187 million users by 2019 (statista.com/statistics/469152/number-youtube-viewers-united-states). When you extrapolate that number on a global basis, you soon realize just how big YouTube’s potential is for brand growth.
Unfortunately, far too many brands using YouTube for video marketing fail to capitalize on the full potential of the platform. One factor newbie YouTube marketers fail to understand is the importance of YouTube tag optimization for increased SEO (search engine optimization) performance. If you are considering using YouTube to grow your brand online, the following are a few essential YouTube tag tidbits you should bear in mind.
Include Your Brand Name in Your YouTube Tag Strategy
Be sure to include your brand’s name in your YouTube tags as well as your preferred keywords. That helps search engine crawlers associate your company’s name with the SEO keywords you want to rank for.
Voice SEO is Essential for Increased YouTube Views
Don’t forget to incorporate voice SEO into your YouTube tag strategy. A growing number of YouTube viewers are using voice inputs instead of text-based inputs to find video content on YouTube. Think about how video viewers would speak their queries, and then use this information to define your YouTube tag strategy further.
Develop a Detailed Synonym Strategy
Using synonyms is essential for effective YouTube tag SEO. Use a tool like WordHippo.com to find synonyms for your target YouTube tags. Diversifying your YouTube keywords not only improves your odds of increased video views, but there’s also a good chance your competitors aren’t developing a detailed synonym strategy.
The more effort you put into optimizing your YouTube tags, the likelier it is YouTube will drive significant ROI (return on investment) for your brand. YouTube is not only excellent for SEO, but it can also increase your business’ reputation online. Will you be upping your YouTube tag game this year to help build your business via video marketing?
Powerful Proven YouTube Tag Tidbits for Turbocharged SEO Performance