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Using Current Events to Boost Your Content Marketing

Current events can have a huge impact on the type of search terms that people are using, as well as the kind of content they are interested in reading. You can turn current events and recent developments in technology, science, and health to your advantage by using them in your content marketing campaign. By using current events in this way, you can bring in a fresh batch of visitors, many of whom would not usually come across your website, and renew the interest of your regular readers. Using the popularity of current events in your content marketing can boost your efforts and add a new dimension to your content.

News Sources

Newspapers, television, radio and the Internet are all good sources of news-related items. However, if you want to use up-to-date news stories in your content marketing, the best way to stay informed about current events is to subscribe to ‘breaking news’ alerts from reputable news websites. Most news websites allow you to sign up to receive email alerts when a new or important story hits the headlines. This can prove invaluable for staying informed about current events.

Understanding Your Audience

In order to catch the attention of your intended audience, you first need to understand what is important to them. There is always a range of perspectives on any news story, so it is important to think about which perspective your audience will relate to. For example, if a news item reports that civil unrest in another country is causing problems for local businesses, your readership may be interested in the local business perspective. On the other hand, they may be more concerned with the wider picture, such as understanding why there is civil unrest in the other country. Understanding which perspective is the most important to your readers will help you to tailor your content.

Choosing an Angle

When writing for your readers, you need to choose an angle from which to approach your article or blog post. For example, if you were to write a blog post about a new type of technology, you would need to decide whether you want to word your content in a positive, negative or neutral way. You also need to decide how the information will relate to your readers. For example, maybe it will make their life easier by automating routine daily tasks, or perhaps it will improve local services in the community.

Using Keywords

Keywords are an important part of content writing, as they help Internet users to find your content. When reading the news story that you intend to use as a base for your content, think about which keywords come to mind. If you wanted to know more about the story you had just read, which search terms or keywords would you type into a search engine? Using these terms and keywords in your content, especially in the title, headings and sub-headings is the best way to get your content noticed. However, take care not to stuff your content with these keywords, as you may risk causing problems with search engines, which are increasingly ignoring content with unnatural-sounding text.

Making a Connection

Ideally, you should be able to make a connection between the news event you are writing about and the topic of your website. For example, if your website is designed to sell safety equipment, you might choose to tackle your newsworthy subject from a safety-related perspective. Alternatively, you may want to offer your professional opinion on things that are happening in the world, such as medical developments, technological advances and so on.