SEO, or Search Engine Optimization, can often be a difficult topic to understand. Information about SEO can be misleading, outdated, or downright false. While you can find some patterns in the information you can find if you research long enough, it is hard to evaluate the information unless you are an expert. This article attempts to make SEO simple.
The most important thing to know about SEO is that it is an exercise in link building. When it is done well, it can bring more traffic to a website. When it is done poorly, it can destroy a website’s credibility.
Those links are still a very important part of an SEO strategy, but not any random set of links will work. Backlinks need to be from many different domains. The best links for this are from media outlets or bloggers – not from blog comments, which will be deleted for being spam, but from blog articles. Most media outlets are looking for new content, so if you ask nicely, they might be willing to help you build links.
After you get people to come to your site, getting people to stay on it can lead to better Google rankings. Create interesting, user-friendly content. Get people’s attention early so that they stay on your website. Splitting longer articles into smaller pieces of around 500-1,000 words each can help as well.
Of course, long-form content can be helpful for building SEO too. Just make sure that the articles are interesting and contain relevant information. Good long-form content can naturally improve your bounce rate.
Going in depth about topics related to your business is one of the best ways to make long-form content work. It makes your whole business look more credible and generates more user engagement than a fluff piece. They also give Google more natural keyword-based leads than shorter articles, making them better for SEO.
Whether you are just starting your website or you have been in business for decades, SEO can help your business get more attention and more customers. It is like advertising that you don’t need to buy. You receive benefits just by having good links.