Content marketing is not about the hard sell. Content marketing is about pulling potential customers into the sales funnel. This article contains ten tips on creating and managing successful content marketing campaigns.
10 Essential Content Marketing Tips for Beginners
Content marketing is creating online content to draw customers to a business. To be effective, the content must be useful, informative, entertaining, or valuable. The content could be blog posts, videos, infographics, or social media posts. Whichever format it takes, the content should not be too promotional. Content marketing should be about stimulating interest, not about selling. Content marketing will be the first point in the sales funnel for most visitors. The selling comes later.
The definition of content marketing is easy to understand. But how do you create content that will attract new customers? The internet is a very crowded space. How do you make your blog posts or videos stand out from the rest? Here are ten essential content marketing tips to get you started.
1. Define Your Sales Funnel
The first step to successful content marketing is understanding the sales funnel. A sales funnel is the journey that prospective customers take on their way to buying a product. Content marketing is the first step on that journey for a new customer. When you create content, you must know where you are going to direct the audience to go to next. That next step might be to sign up for a newsletter.
Or it could be a prompt to read further content. You need to direct people with a call to action so that you don’t leave people in any doubt about what they should do next.
2. Avoid the Temptation to Sell
Avoid the temptation to push your brand or products in your content. Your content should be informative and useful. It should not be a sales pitch. A gentle prompt to encourage people to take the next step is fine, but don’t force the issue. A good content marketing campaign creates brand loyalty and trust without even trying.
3. Identify the Target Audience
Content marketing won’t be successful if you don’t work to a plan. You need to identify your target audience and find out what they are looking for. You need to consider what types of questions your potential customers will ask. The best way to find out what people are looking for is to use keyword research tools.
Tools such as Google Ads Keyword Planner will tell you what terms are being searched for. The Google Ads Keyword Planner will also tell you the average number of monthly searches are for those terms.
4. Focus on Value
You are using content marketing to attract people to your business. So, your content must be of value to your target audience. If people think that have gained something from your content, they will come back for more. Content marketing is a long-term marketing strategy. It’s not about making a quick sale. Each visit that a person makes to your blog or video channel is one step closer to them buying your product.
5. Create Evergreen Content
Think about your content as a long-term investment. Create content that will still be relevant several years from now. Topical content can be effective, but it will have a limited life span. Evergreen content is usually the best option for most businesses. Remember, too, that you can update evergreen content and repurpose it.
6. Keep the Content Simple
For content marketing purposes, simple, easy to follow content is the best type of content. People have short attention spans when they are using the internet. So, get to the point and answer people’s questions for them. Make written content easy to read.
Use short sentences, short paragraphs, and use lots of subheadings. Keep the language simple as well. Avoid using very long words and lots of jargon. If you are creating video content, keep the videos short and to the point.
7. Use Enticing Titles
Create titles that will lure people in. Content titles need to tell people what the content is about. They also need to stand out from any other similar content that is available. Do a search on Google for your chosen keywords to check what other titles already exist. Then, create a title that is unique and that will look even more enticing.
8. Optimize Content for the Search Engines
You should always create content for the benefit of the reader or viewer. Even so, if no one can find your content, your content marketing efforts will be fruitless. So, you will need to bear search engine optimization in mind when creating your content. You will need to incorporate your keywords into your content titles.
In your written content, you will also need to mention your keywords several times within the body of the text. This will ensure that the search engines know what your content is about.
9. Make Content Easy to Share
Make your content easy to share by having share buttons on your blog or website. Encourage people to share your content within the body of the content as well. Sharing gets your content out to more people. It will help to boost your search engine rankings as well.
10. Promote the Content
Finally, don’t forget to promote your own content. Post links to your content on all your social media accounts. Don’t be shy; reach out to industry experts and commentators and tell them about your content. Promote your content to your existing customers as well.
Everyone who reads or looks at your content may share it. Everyone who shares your content is pushing your message out to a wider audience.
Content marketing can be a valuable source of leads. It builds trust in a brand and it draws in potential customers. To be successful, content marketing should offer value to people. What you receive in return for that value is the time of your prospective customers. In a world where people get bombarded with advertisements, that time is very valuable.
10 Essential Content Marketing Tips for Beginners