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3 Unique Ways to Market Your Business Using Social Media in 2018

In today’s world, marketing your business is almost just as important as making sure you have a good product. With entrepreneurship rising and competition growing in nearly every single industry, it’s vital that you ensure your company gets the exposure it deserves. This article will cover a few unique ways to market your business using social media to gain widespread attention.

1. Reach out to fellow industry influencers

Social media platforms like Instagram and Twitter have many users with thousands, if not millions, of followers that pay attention to what they have to say. More often than not, these high follower accounts, or “influencers,” will help promote other brands in exchange for a paycheck. In many ways, this is one of the most overlooked methods of social media marketing today.

That doesn’t necessarily mean you should dish out thousands of dollars for a quick post you hope might earn your brand some attention. There are thousands of accounts with a respectable amount of followers that will be willing to promote your brand at highly reasonable rates. Even if it’s an account with only 3,000 followers, that is 3,000 eyes on your product that wouldn’t have noticed it otherwise.

Do some research on social media influencers in your industry and don’t be afraid to reach out to them about promoting your brand. You might be surprised to find it comes at a meager rate, and will almost immediately earn your company some substantial attention.

2. Recognize the impact of humor

It might seem like a strange social media marketing tactic, but humor can be one of the most effective ways to attract followers and spread the word about your company. Over the past few years, many companies have implemented humor into their social media platforms, and as a result, their followings have grown significantly.

Humor isn’t relegated to humorous companies anymore. In today’s world of marketing, using almost any means to stand out is acceptable, and some quick wit can go a long way to gain attention. Take Netflix, for example. They understand a majority of their users will be binge-watching their shows, and they play on that idea with posts such as “Outside is scary,” and “One more episode — You, lying straight to your own face.”

Customers seem to find the personalized humor refreshing. Diverging from the professional tone that businesses almost exclusively carried just a decade ago, and adding a little fun to your message, can be one of the most effective and unique ways to market your business using social media.

3. Take advantage of live streaming features

Today, almost all major social media sites allow for live streaming. It took some time for this feature to gain traction, but today it’s one of the most effective ways to attract followers and attention. Simply put, people love to watch things live.

So how can you market a business with live streaming? The possibilities are endless. A simple question and answer session on live streaming will offer a personalized feel that customers may appreciate. Live stream at day at your company’s office, or even take a trip somewhere and film it using your firm’s social media platform. The experience may gain you some viewers.

There are thousands of unique ways to market your business using social media. The three in this list are catered toward the trends of 2018 and are likely to support your brand’s growth. Take a closer look at each of the points here and find out for yourself which one helps your business expand the most this year.