Depending on which way you look at it, creating a mobile application is both easier and more difficult than ever before. There are hundreds of companies offering app development services today, however, competition is fierce to get your product the exposure it needs to gain traction. There are over two million apps now available in the Apple App Store, with many more on the horizon. Here are a few easy tips for creating your first app in 2018.
1. Understand your target audience
It might seem obvious, but recognizing your key target demographic is one of the most important parts of the app development process. Finding your target audience will not only help you to design your app based on the group’s preferences; it will also allow you to strategize your marketing campaign.
Let’s say you want to launch a sports meetup application. You can research the data on the most active sports players in each area and focus your marketing on that group of people. This is without a doubt one of the best easy tips for creating your first app and will be a major factor in generating users.
2. Shop around and find the company right for you
This tip will not apply to those with the ability to create their application themselves or with partners, however, anyone looking to work with an app development company to get their project on its feet should spend time making sure their idea rests in the right hands. There are many different trains of thought here, each one offering pros and cons.
You’ll often hear the expression, “you get what you pay for,” when it comes to building an app. That certainly applies here. Working with a major app developer based in the US is almost guaranteed to cost upwards of at least $50,000. Generally, this price accompanies a great product, yet many choose to outsource their work to less expensive countries.
Working with a company based in India, for example, will likely cost significantly less, but brings about some inconveniences such as a time zone differences and communication issues. Nevertheless, this is a great option to save cash on development. Put effort into researching each option and make sure your choice is agreed upon by all parties.
3. Research the strengths and weaknesses of your competitors
You might be surprised to find how often this step in the app development process gets overlooked. Many aspiring entrepreneurs simply refuse to put real effort into understanding their competition, and as a result, can make the same mistakes that these companies likely made in the early stages of their launch.
Researching your competition will allow you to find both the strengths and weaknesses of what they have to offer. Recognize what has earned these businesses succeed and what has caused them issues in the past. In the end, the success of your application will depend on you. However, a solid understanding of your industry competitors will almost assuredly help your business.
4. Prepare for distribution before launching
Long before your app is designed and ready for launch, you should have an idea of where and how you plan to distribute your product. This will be different for each app, yet almost all will need to be distributed to the masses in one way or another.
Take a food delivery app, for example. Before launching, it would be highly beneficial to find at least a few restaurants willing to offer your product. By securing a distribution plan before your launch, you’re setting the framework for success and saving time on finding partners during the most crucial stage of an app’s creation.
Following each of these easy tips for creating your first app will help you better prepare for when you’re ready to launch. Take some time to research each individual point and make sure when you are ready to release your product, you’ve left no stone unturned.