Posting regular content on your business blog is a great way to stay connected with your customers and encourage new customers to try your products and services. A well-maintained blog shows that you are interested in your customers and constantly striving to improve their experience of your company.
However, one of the hardest things about maintaining a business blog is finding new ideas for blog posts that will interest and engage your readers.
Keep up with the news and important events within your industry. Subscribe to trade magazines, newsletters from experts in your field and any other related periodicals. Follow industry experts on social media and keep an eye on any news stories they are posting.
Writing blog posts that tie in with new developments in your industry shows that you are committed to keeping your products and services up to date.
Listen to Consumers
Social media platforms and forums are great places to find out what consumers are saying about the types of products you are selling. Customers don’t always bother to complain to the company when they are unhappy with a product, instead choosing to vent their frustration on social media and forums.
You can learn a great deal about the problems facing your customers simply by listening in on their conversations and paying attention to their complaints. Future blog posts can then be used to address the concerns of your customers, helping to show that you understand them.
Watch Your Competitors
Keep a close eye on the competition to see what they are posting on their websites, blogs, and social media accounts. Your competitors can provide a wealth of information and ideas that lead to great blog posts. However, take care not to copy your competitors or risk being accused of plagiarism.
Instead, try to expand on the topics and ideas they are covering in their content, perhaps offering fresh opinions and different angles that set you apart from the competition.
Keep Up With Current Events
Current events can often provide new angles for old topics, allowing you to create content that is relevant to the concerns of your customers. Consider which news stories are likely to affect your customers and how these stories could tie in with the products and services that you offer.
Always take care when dealing with sensitive issues that could upset your readers and try to remain neutral if touching on emotive subjects, such as religion. In addition, try to avoid controversial topics that may alienate your readership, unless you are certain that you can avoid causing offense.
Finding new and interesting topics for your blog posts can be a challenge, but there are several ways to generate ideas that will engage your readers.
Industry news, customer conversations, competitor blogs, and current events can all provide a continual source of new ideas for your blog posts.