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5 Edgy Ideas for Promoting Your Business or Event

Selling every last ticket is both a goal and a top stressor for event organizers. If you’ve already tried every promotional tactic in your playbook, it’s time to get clever. Here are some creative event promotion ideas to help send your ticket sales skyrocketing.

Getting your business or special event noticed is important to its success. Ideas that are unique and creative can separate you from the competition and gain your project important recognition. Unconventional methods of promotion can also capture the right attention when you use edgy ideas such as body artistry, social media, and your own pets or children.

Temporary Tattoos

Many small businesses and nonprofits–particularly in fashion, creative services, or youth-oriented markets–are using living models wearing temporary tattoos as an innovative marketing strategy. Whether you choose a company logo or photograph with the date and times of the event, you’ll find this to be an attractive display for garnering attention.

This kind of living model ad is also ideal because it is a tattoo you don’t commit to – they come off within three to five days. When you’re ready for your next promotion, you can choose a different style and location.

Children and Pets

There’s nothing cuter than children and pets. That’s why so many ads feature them. You can use your own kids and pets to attract business by passing out cute flyers or teaching your pet to do special tricks to help you stand out from the competition. It also helps if you can work in the acute, related slogan.

Pushy salespeople and annoying phone calls will cause people to remember your business as annoying. Using something that brings the “cute factor” will contribute to successful promotion.

Social Media

In today’s business climate, this is a no-brainer. The trick is to make sure you use social media effectively and well. Keep messages focused, positive and short. No politics or lightning-rod topics. Whether you tweet or post on Facebook, Twitter or YouTube, you’re sure to reach a wide range of followers with your posts.

In addition to posting for your current fan base, your customers can bring attention to your tweets or posts through their likes and comments.

Sponsor a Sports Team

If your children are into school sports or you have a favorite small sports team in the city where you reside, you can sponsor the team. In addition to the name and number of your business, you can also post the email website.

This brings about positive attention to your business and allows the spectators to memorize your company name and emblem as the team plays on the field. You can even offer up giveaway items such as t-shirts with the business name and internet site or toys for the children to take home.

Living Billboards

Dependent on the type of business you own, you can choose an appropriate character to showcase your business front. If you own a bakery or food shop, a person dressed as a cupcake or sandwich can pass out samples in front of your shop and gain positive attention by getting them to come inside for more delicious treats.

Recently, businesses large and small have hired people to wear signs and dance or chant along the nearest roadway to attract attention.


There are a number of creative and unique ideas to get your business or special event noticed in front of your target market. By taking the right action, you can gain positive attention and financial success.

5 Edgy Ideas for Promoting Your Business or Event
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