Summary Online marketing can be daunting for those who are not familiar with how the internet can be used, but these 5 tips should help anyone who wishes to develop solid content marketing skills and learn how to effectively manage an online marketing campaign.
5 Tips on How to Effectively Manage Content
Content marketing can be a highly enjoyable activity, but for others, it can be an overwhelming task. A lot of thought and hard work goes into effective content managing along with a lot of luck. Sometimes it just pays to be in the right place at the right time.
But there are ways in which you can improve your content marketing skills and become more efficient, producing better results, driving increasing numbers to your websites and ultimately keeping and increasing your customer base.
1. Know and Understand your Audience.
Knowing exactly who you are targeting is key. Without it you are just stabbing in the dark, hoping to get lucky. You must find out who your audience is and who you are speaking to when you create content.
Brainstorm the different demographics or groups that would benefit from what your brand has to offer, whether it is offering a service, information, or physical products.
For example, if you are selling something related to baby care, then the different groups that should be interested in your product would-be mothers, parents, day-cares, shops or businesses that cater to pregnant or new mothers.
This allows a marketing campaign to be deployed in the most effective manner, targeted at the people who will be most interested.
Placing surveys in online forums or even on your own website can be a useful means of obtaining customer feedback. This could help you improve your content by identifying the wants and needs of your customer base.
2. Be Excited About Data
Not many people get excited at the prospect of crunching numbers, but it is an important step in content marketing. Regular reviews of different marketing campaigns will allow you to see which methods had the most positive impact. From this, you can develop and employ new and more effective strategies in your next campaign.
For those of you who have never had to perform an audit of a system before, the following should help.
An audit normally comprises the following stages:
• Isolate which content format (pictures, videos, articles, etc..) received the most attention
• Identify which piece attracted the largest number of potential customers by reviewing Google Analytics
• List which assets had the highest return on investment
These steps enable one to easily figure out what media most affected the results and how to organize the next campaign.
3. Replicate What Works
Creativity is a big step in content marketing, but being endlessly creative can be difficult.
The solution to this is to find content strategies that have been employed by other webmasters and learn from what they have done. For example, you can start by looking for types of content that are common on many websites. Use Topsy, CognitiveSEO or Buzzsumo to search for content assets that received the most number of links and shares.
When you have accumulated a list of the most popular, you can adapt the techniques used by the publisher to suit your own needs.
4. Understand that Online Marketing is Multi-Faceted
Content marketing does not stand on its own when it comes to online marketing; social media and CRO (conversion rate optimization) also play a crucial role.
Good understanding of CRO is a benefit whereas social media skills are essential if you want to promote your concept even though it is new. People who are customers of your competitors are a good place to start in terms of content promotion. Reading what your customers are saying about your business on social media is also a great way to get some good ideas for your blog posts.
There are lots of other aspects to online marketing that deserve a good, in-depth read. It is important to know the basics and understand the different methods in order to maximize your efforts when planning campaigns.
5. Learn From The Pros
Read success stories, case studies or even journal entries from top content marketing specialists; you might be surprised at the number of helpful tidbits you might find. Following people such as Brian Clark or Rand Fishkin, both experts in their field, could give you useful insight into how you could improve your content marketing strategies.
The road to becoming an effective and efficient content marketer is long and full of potholes, but it is a dynamic process that can be mastered if you put in the time and effort.
5 Tips on How to Effectively Manage Content