If you want to get ahead in the business world today, you need to improve your conversion rates. When you are able to convert more customers into buyers and subscribers with every visitor, you spend less on advertising and have more profit left over for your business. So don’t throw money away. Use the proven conversion tactics below to leverage your marketing copy for greater profits:
1. Making Your Pipeline Bigger with the Top of the Funnel
No matter how good your landing page copywriting, email follow up a newsletter, or your other assets are, you can’t sell anything if you never get people into the top part of your funnel in the first place. This requires getting more attention, plain and simple. But while that concept is easy to understand, the implementation of it is sometimes where business owners make a lot of mistakes. Don’t try to be cute with your headlines and images on your ads. Get right to the point. Most importantly, mention your biggest benefit in the headline every time.
2. Getting Interested
Without interest, you can’t convert more customers. You need them not just to have their attention captured but also to want to know more. Use relevant facts and figures to increase interest throughout.
3. Building Desire
The desire you build depends entirely on your ability to stoke emotion in the audience. When you can bring imagery of success, pain, future failure, or future pleasure, you are able to be more persuasive. In turn, this increases conversions. Walk them through a virtual world where your product always solves their problem.
4. Calling for Action
You have to call for action from your customers. You can’t simply expect that they will know the next steps to take when you are trying to convert them online. In today’s day and age with digital technology taking over, having a strong demand lets them make an easier choice. The last thing you want to do is let them delay taking action. If you do this, they will simply buy from someone else in the future.
You should always be testing your ads. In today’s digital friendly marketing world, there is no excuse for not having quality testing done at every turn. You should know exact metrics about a variety of numbers in your conversions. This includes how many visitors you get, how many become customers, and what the average sale size is. When you test, you can rotate the best ads in for the worst ads. That way you are always optimizing your ad spend beyond what was possible before.
If you want to be a better business owner, you need to master the art of getting more conversions. However, these don’t come easy in today’s world. If you want to get more sales and profits then you need to use proven plans to increase these numbers. Leverage the advice above. That way, you can position your company to get the most out of every ad dollar.