This article focuses on the subject of digital marketing. In particular, the piece looks at ways you can measure your success on social media. This consists of three areas you should pay particular attention to when measuring your performance.
Brands know that social media is essential. However, it’s easy to get into the thinking that you produce content for the sake of doing so. The bottom line here is that social media only works if it produces tangible results for your business. Therefore, this article looks at some of the ways you can measure your success.
1. Website traffic
The problem that a lot of companies have is they fail to link their social media content to other aspects of their business. Although, you don’t want to link to your website constantly on social media it is essential to drive traffic to your site. Digital marketing as a brand also differs here from personal accounts to some extent.
So, you want to make sure that you measure the impact of traffic from a social media platform to your website using Google Analytics or something similar. You can also do this to some extent on the platforms themselves. For example, Twitter analytics can demonstrate how many links clicks you are getting per tweet.
2. Consistent engagement
A lot of brands think about social media in terms of viral updates. However, successful digital marketing often is more to do with consistent engagement than one-off successes. Therefore, you should be looking for a decent level of consistent engagement per update.
It’s crucial to point out here that it’s entirely possible to be successful on social media without achieving viral updates. Instead, you should focus on the trends of your posts. At first, you will want to measure a lot, but as you gain more experience, you will get a better feel for whether or not your strategy is working.
3. Growth and interaction
It may seem an obvious point, but you should measure the growth of your various social media accounts. However, some brands don’t measure growth sufficiently. This growth does provide a clear indicator of how successful your current social media strategy is.
Another important thing to measure is the level of interaction you receive on your updates. Although, it’s not an exact science, it’s undoubtedly true that successful posts generally receive a fair amount of interaction. Remember though, what you are looking for here are trends.
Interaction is a clear sign that you are getting your strategy right. Therefore, if you don’t see it, consider altering your posts. This may simply mean changing the style of your content, rather than the subjects that you cover. Equally, mix things up to ensure your digital marketing remains fresh and varied.
As mentioned in this article, social media marketing is a good thing for all businesses, but you need to ensure you measure any success you have. The most important thing is to have a clear plan and strategy.
Therefore, you should be measuring the amount of website traffic you are getting, ensure you are receiving consistent engagement and that your accounts are both growing and gaining a decent level of engagement.
Digital Marketing: 3 Ways to Measure Social Media Success