If your coffee shop is in the Northern Territory, then picnic day is almost here.
Families who are planning a day out might need a little boost, or a way to get pastries to go, making it a great holiday for shops to use to promote their store. Most stores concentrate around the big holidays, but running some inexpensive and memorable promotions can differentiate your shop and ensure customers remember it for years to come.
Gable boxes are inexpensive and easy to customize for your business. As a bonus, they look like picnic baskets, especially if printed with a wicker pattern. Put your company’s logo on the box, and you have an easy, cheap takeout container.
If you want to take this to the next step, you can run a picnic basket promotion, and have customers select several food items to take on their picnic. These can easily be advertised as an easy and quick way for families to get into the spirit of the holiday without actually having to pack a basket of their own. Promotional baskets might include a selection of several pastries, coffee, as well as fruit, bread, and cheese.
A Picnic Theme
Another way to get into the spirit of the holiday without spending much money is to decorate the shop in a picnic theme. Cover the tables with tartan-printed tablecloths, which look like blankets used for picnics. A wicker basket on each table – or more of the gable boxes above – complete the look.
“Wicker” Cup Sleeves
If you want to take advantage of picnic day without running a promotion or spending a lot of money, wicker printed cup sleeves are an inexpensive and cute way to get customers to remember your shop.
Smaller holidays are a great way to set up memorable promotions without having to spend a lot of money on materials or advertising. Pair any – or all – of the above ideas with a focus on families spending time together and outdoors, and it’s sure to be a good day for your shop.