When you’ve already made the decision to start your own online business, your next step is to learn the steps necessary to get off to a good start. The world has been gradually shifting over to conducting more shopping using the internet. These e-commerce basics will help you get off on the right foot.
Know Your Way Around the Web
If your idea of “knowing” all about the Web is checking your email and visiting your Facebook page, you have a lot to learn. In order to start and run an online business, you must take the time to learn how to navigate your way around the Web.
You need to be able to check out the sites that are likely to be your competition. While Facebook is a good start, you need to learn how to use tools such as Twitter, blogs, and RSS feeds to bring traffic to your site. Unless you have plenty of traffic coming to your website, your business cannot grow.
Set up Your Domain
Among the most important steps in e-commerce is choosing your domain name and registering it. Bear in mind the name you choose must fit into two categories. First, it has to be unique, catchy, and targeted towards the products you are selling.
For example, BobsOnlineStore.com means nothing, but if you changed it to BobsBuildingSupplies.com, people would know what you were selling. Second, the name you choose must not already exist. When you go to a domain registration service such as Go Daddy, it will let you know whether the name you have chosen already exists.
Register Your Domain
When you take your domain and visit one of the many domain registrars such as Go Daddy, you may find it already exists. But you still may be able to use it. Look at the version that already exists. If it is a .com or a .net, you may be able to buy the same name as a .org or a .biz.
While these are not first in the order of searches by the various search engines, your site will still show up high in the results. An alternative is to keep your site’s name intact but vary the domain name. Using the above example, you could change the domain name to bobsbuildingsupply.com and by changing the spelling slightly secure a domain name.
Create a Home for Your Business Online
When considering a website for your new business, you have two choices. You can build it yourself or hire a professional company to do it for you. Unless you are already very comfortable working with site-building software such as WordPress, you may find it easier to hire a professional at first.
You can always learn more about using this type of software once your site is up and running. There are plenty of freelance website builders available through sites such as Craigslist or Elance who will do the work at reasonable rates.
Attract Traffic to Your Site
In the world of e-commerce, you cannot establish a website, call it your online business, and expect it to grow. You must find ways to generate traffic (bring visitors to your site). The best way to do this is to pack it full of content. Not only does this mean lots of products for sale, but well-written product descriptions to go with the images.
To be successful, your site needs to be an authority on the products you are marketing. Add a blog filled with well-written and knowledgeable content, a file of articles on your site, and plenty of general information. This will help the search engines and in time your customers find you.
These ideas cover only the bare basic of getting an online business up and running. It takes a lot of research and hard work to be successful. The more time you spend adding content to your site, the more traffic will be driven to it. While e-commerce sites are very successful, you should be prepared to invest a lot of time and effort if you want yours to be successful.
Get Started with an Online Business