How to Evaluate the Accessibility of a Website

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The primary goal of accessibility testing is to ensure as many people as possible can enjoy your website.

Here is an easy guide to help you along the path to figuring what accessibility issues exist on your site, and how to start getting rid of them for good.

How to Evaluate the Accessibility of a Website

When you are trying to build a website that doesn’t only represent your online presence but also helps you to be found in major search engines, engage the different segments of your target audience and orientate users well, you need to evaluate how accessible your website features are.

The entire process begins with defining the goals of your website first. Given below are some useful tips that you can use to find out whether your website incorporates all the major accessibility features.

Images & Animations

There’s no doubt that using high-quality images enhances the degree of engagement. Whether you are using images or animations to your site, it is important to make sure that they include short and descriptive alt attributes. That means that even if the user is visually impaired, they will have access to the image alt tags and descriptions. In addition, it offers SEO benefits as well.


If your website uses audio presentations, you can enhance the accessibility by adding captions and transcripts to the audio. Using such features will help audiences access to the textual representation if they have a hearing impairment or have no immediate access to audio devices.


While evaluating the quality of a website, it is important to check whether all the videos used on your website come along with proper captions. Like you should add transcripts to audio, captions should be added to the videos to make them accessible to users.

Hypertext Links

Linking text like ‘click here’ is no more relevant. While including hypertext links, you should always remember to use linking text that appears meaningful even when reading out of context. Using call-to-action linking text makes your website more accessible to users and adds value to your web pages for getting higher search engine rankings.

Page Structure

Another important issue that you need to evaluate in terms of website accessibility is the structure of the pages. Consistency of page structure is vital to make your website more accessible. Use appropriate headings, subheadings, and bulleted lists to enhance your website features.

Navigation Structure

When you want to optimize the pages on your website for enhanced accessibility, careful attention must be paid to the navigational structure. If your navigation doesn’t orientate users well, it can lead to multiple accessibility issues. Evaluate your site’s navigational structure and take appropriate measures to make it easy-to-understand and relevant to the web page a user is currently visiting.

Color & Contrast

Since your visitors may have different capabilities, it is also important to pay careful attention to the colors that you use on your website. The colors that use to design the different elements of the website must enhance the readability of the content on your website. The selection of colors should be done in a way that it causes no accessibility issues for users who have poor vision or color blindness.

Technical Limitations

Since your target audience may belong to different geographical locations, not all of them will have the same network reliability and bandwidth. They may also use different types of devices to access the website. Browsing platforms they use can also be different. To enhance the accessibility features, you should make sure that you cater really well to the technical requirements of your site visitors.


The best about increasing the accessibility is that it also optimizes your web pages for better rankings in search engines. Once you have specified the goals that you want to achieve you are ready to move on to add functionality and features that make your website accessible to a wide range of audiences.

How to Evaluate the Accessibility of a Website
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