Building a strong marketing message is vital for online businesses.
This message can often be determined by a general concept conveyed to audiences in many ways. While the text will be a major focus of your branding and marketing ideas, it is important to not ignore the visual elements.
Across your website, sales pages, and social sites like Instagram, images can convey meaning to people, helping to brand your business and develop a clear identity. The following techniques can be used to improve the visual design within your overall marketing efforts.
Get Comfortable with Editing
Editing is an important part of the design process, allowing you to change content for each platform and audience. Posting on social media will require different image sizes and formats, so you will need to adjust pictures before posting. You can also enhance general content with quality filters and individual elements like arrows, text overlays, and other things that draw attention.
Creating videos is another way of adding visual design elements, with basic editing an important factor in the creative process.
Take Photographs Consistently
It is worth getting into the habit of taking photographs consistently. You can take pictures of your products, any events you hold or attend, product development, and behind-the-scenes footage. These images will be useful for content, allowing you to use them across social media and blogs.
Even if most of your images are not used, you will be creating a database of content that will be useful at various points of your marketing campaigns.
Make Use of Quality Image Services
There are several useful tools and services that can assist with visual design. Canva is a design tool that makes it easy to create high-quality images without any technical expertise. You can choose from a huge range of templates, with sizing created to fit different platforms and requirements.
When you have chosen a suitable image, you can then adjust it to suit your needs. Envato Elements is a database of almost one million items, ranging from graphics and icons to video templates and stock video.
Consider Stock Images
Stock images are widely used by online businesses, but they have a bad reputation. In many cases, quality can be lacking, preventing any serious brand building. There are, however, instances where stock images can be beneficial to your marketing.
Premium images can be better than images you create yourself, avoiding the typical low-quality stock image feel you can often encounter.
Also, combining the best stock images with quality templates from a tool like Canva will allow you to create something unique and eye-catching.
Encourage User-Generated Content
User-generated content will typically be different from anything you create yourself. This type of content lets you curate authentic images, often showcasing your products or services in operation. You can encourage user-generated content by creating an original hashtag on social media, offering incentives for participation.
As you start to post this content on your feed, you will usually find customers getting involved without needing any encouragement.
Every aspect of your marketing can be improved with a strong visual design. Visuals help to tell stories that resonate with audiences, letting you convey information in eye-catching ways. Ideally, you will integrate text and visual elements to appeal to all types of users.
Blog posts, product pages, and sales letters can benefit from a combination of different style elements, with visual design often being the first factor that draws someone in.
Ultimately, the visual design will be a vital part of your online business, so it is important to work out how it can best benefit your operations.
How to Improve Your Marketing Content with Visual Design
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