How to Rank for Local Searches on Multiple Locations

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Although local SEO has been around for some time, ranking for multiple locations requires a different approach to ranking a single brick-and-mortar store. Unfortunately, few companies understand how to rank for multiple locations, so even big brands make the mistake of centralizing their landing page on a single store. This article explains how to use local SEO to rank for multiple locations

How to Rank for Local Searches on Multiple Locations

Optimizing your pages for local search engine optimization (SEO) is the best way to get leads, phone calls, and new customers. Unlike global searches, people doing local queries have a higher purchase-intent and are more likely to visit your store within a day of having found out about it online. However, what if you’re the owner of a chain of stores?

Create a landing page for each store

Many big companies centralize all their information on a single landing page. However, this is a big mistake as high-intent users looking for nearby stores where to buy that company’s products and services will have to browse through several pages to get the info they need. The logical result of forcing visitors to make so many detours is poor user experience and a loss of business.

A better approach would be to create multiple optimized pages for each location. You can customize the information you offer for each store while also reducing the number of steps a user needs to take to visit your store or buy a product to a minimum.

Each page should include specific information about the store, such as its NAP (Name, Address, and Phone number) data, business hours, customer reviews, location-specific tags, and meta descriptions, as well as images from the staff and the business itself.

Optimize your Google My Business profiles

Business citations are key to ranking locally, and no citation is more important than Google My Business. If you don’t have an account already, sign in and fill up your profile without leaving any field void. Users value every piece of information, so you don’t want to spare any detail.

Add all the URLs from each store’s landing page and make sure you verify each location, list the accurate business hours, and add photos for each store. Remember to remain consistent when naming and categorizing your stores. Not only will this help you stay on Google’s good side but it will also help you avoid confusing potential customers.

Finally, don’t forget to check out Google My Business Insights. This feature is filled with helpful data that will help you view the way users interact with each of your stores.

Manage your online business citations

Google My Business is a hugely important business directory, but it isn’t the only one. Sites like Yahoo Local, Yelp, and the Yellow Pages are all great places to build your business citations. Furthermore, adding your NAP citations to local and industry listings will help you to increase your local landing pages’ relevance in the eyes of Google.

Make sure that your NAP information remains consistent among all of your business citations to avoid hurting your SEO efforts. Scouting the web for inconsistent citations is time-expensive, but you can use an SEO tool to help you see which citations are missing information and which need to be updated.

Build backlinks to each of your location pages

If you know your SEO’s ABCs, then you’ll understand how important it is to have quality backlinks pointing to each of your landing pages. However, the key to a successful multi-store link-building strategy is local relevance. That’s why you’ll need to find local authoritative sites for each one of your location landing pages.

Sponsoring local events or charities is a great way to get online mentions, especially if you make it to the online edition of your local newspaper or a popular Facebook group. You can also host meetups or events on your stores to increase your locations’ visibility and gain new links from local visitors.

Respond to your customer reviews in a helpful and timely fashion

Customers reviews play a huge role in local SEO. Mostly, because they are one of the main factors Google takes into consideration when ranking businesses in the Local 3-Pack Results, which is a type of featured content that draws a lot of attention among customers with a high-purchase intent.

You must respond to all of your reviews, whether they’re good or bad. When dealing with negative reviews, you’ll need to answer quickly and never blame the customers. Instead, assure them that your store’s manager has heard his or her complains and will use them to improve customer attention in the future.

Whether you own a mom-and-pop shop or a growing business chain, optimizing your landing pages for local SEO will help you increase your sales and add highly-motivated visitors to your customer list. So what are you waiting for? Follow these simple local SEO tips today and watch how your business takes off!

How to Rank for Local Searches on Multiple Locations
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