WordPress is a fantastic platform to start an online fashion boutique. In the past, budding couturiers needed a brick and mortar outlet to showcase their creations. Now, you can sign up for a patch of online space, choose an attractive WordPress theme and start selling your designs in minutes.
It should be a golden age for fashion businesses, but some entrepreneurs still aren’t capitalizing on the potential that WordPress offers. Here are some tips for anyone who runs or is thinking about starting up a fashion boutique online that will help you stand out from the crowd.
Choose the Ideal Fashion Store Theme
With WordPress, it’s all about finding the right theme. The theme you choose dictates the color scheme, aesthetic and structure of your store’s pages, so it really matters.
When it comes to online boutiques, WordPress themes need to satisfy a number of criteria. They need to accommodate multiple menus that can be easily customized. They need to look a beautiful as the outfits they advertise, they need to be uncluttered and easy to navigate, with clear buttons to ordering and checkout pages. They often need to be suited to both selling products and hosting blogs, and they need to be compatible with a wide range of WordPress plug-ins as well.
Is that too much to ask? No, thankfully there are plenty of suitable themes. For example, Emporium has a superb responsive design, making it ideally suited to mobile users. Fashion consumers tend to be as passionate about their smartphones as their designer outfits, so this is a major consideration for entrepreneurs.
Storebox is a more stripped-down, but ultra-efficient eCommerce store format, while Wardrobe has been developed specifically for fashion retailers and is easy to customize. There’s also eStore, which links seamlessly to PayPal and credit card checkout pages. Any of these options would probably suit the needs of a fashion startup.
Think About Hosting Services
All sites need to be hosted. WordPress can supply the infrastructure, but you will need to provide the raw capacity to host large quantities of images, video, and text. Choosing the right hosting service can make a big difference to the user experience of a WordPress site, so try not to go for the cheapest option available. Instead, Virtual Private Servers like Digital Ocean and CDN services like Cloudflare offer WordPress-optimized packages that can deliver fast loading times at competitive rates.
SEO The Hell Out of Your Content
All WordPress startups need to have an SEO strategy in place to promote their products. Marketing on the web is not that different to selling at a mall. You can offer the gorgeous designs, but if they are tucked away in the basement behind the janitor’s office, nobody will find them. Optimizing your site for search engine indexes ensures that you can compete with every other startup. So pay attention to permalinks, titles, keywords in your blog content and internal linking. It’s easy to slip down the search rankings, no matter how strong your products are.
Blog Your Way to WordPress Success
Fashion and blogging go together like sports and nachos. People love to read about new designs, see photoshoots and find out about outfit ideas from the experts. Very few fashion startups lack a popular blog, and most of them link this to a vibrant Instagram account. You need to do the same, so start creating beautiful content to showcase your designs.
Try to contact Instagram influencers and ask them to promote your WordPress store. A few key influencers can drive masses of high-value traffic, so summon up the courage to make a direct request. Find a way to tell your brand story as well. You need a way to set yourself apart, and if you possess true creativity and passion, you’ll have a compelling story to tell.
By getting your SEO right, blogging like a pro and choosing the right WordPress infrastructure, any fashion startup can get a head start over its competitors. If you have a creative side and want to make fashion your career, there’s no better time to do so, and success is within your reach. All it takes is a beautiful WordPress site and some marketing graft.