Launching into the world of business, marketing, and selling can be both exciting and overwhelming. Many young entrepreneurs are thrilled at the thought of consumers utilizing and enjoying the product that they have dreamed up, worked on, sweated over, and finally finished. There is sometimes a problem, however, when it comes to actually getting your finished product into the hands of the people you want to use it. Whether you invented a toy that you want toddlers to go crazy over or you’ve just finished an app that you know will change the world, there are a number of ways you can promote your first product even on a budget.
Take advantage of social media. This doesn’t mean that you fill up your Facebook page with pictures of your product. That’s a fast way to drive your friends and relatives crazy. Instead, contact bloggers who conduct product reviews and find out if they’d be interested in taking a look at your product. In exchange for giving a blogger your invention, they’ll write a post about it, take pictures, and often promote your product through their social media channels. This is a fantastic way to get people talking and thinking about your product and your only cost is the product itself.
It’s no secret that consumers love freebies. Whether samples at the grocery store or coupons in the Sunday paper, people enjoy getting a good bargain. Why not get people talking about your product by hosting a giveaway? No matter how much your product costs or sells for, many individuals will jump at the chance to get one for free. Consider hosting a giveaway on your blog, website, or social media platforms. You’ll get a chance to talk about your product, explain how important it is, and get people thinking about their chance to win one. Keep in mind that while you’ll only have one winner, your product will have been exposed to many more consumers and possible customers.
Finally, consider hosting a product launch party. This can be as elaborate as hosting an in-person party with giveaways and food, but a much less costly option is to have a Twitter party. A Twitter party is essentially when you get people to talk about your product on the website at the same time. Use a hashtag for posts to make sure that your conversations get noticed by Twitter itself. For example, if you’re promoting a new style of t-shirt, you could use #awesomeshirts with each post. Another option would be to use a hashtag that has the name of your company.
No matter how you market and promote your product, remember that getting the word out about your item can take time. Even if your invention is fantastic and novel, you’ll need to be patient when it comes to seeing an increase in sales and consumer excitement. Word of mouth is still one of the most effective and inexpensive ways to advertise, so the more you get people talking about your item, the faster you’ll see your invention begin to sell.