With so many businesses sprouting on the internet in every corner, it may be difficult to get noticed by a significant amount of audience. Although you can find ways to do this such as paying for traffic, sending cold pitches, or using traditional advertising methods, it will only last for as long as you have a budget for it.
You may be in a highly competitive niche. You don’t know how to turn the heads of your targeted market towards your way, simply because there’s just too much noise around.
There is, however, a way to skip all the financial and mental constraints of making your business stand out. This post highlights five actionable yet straightforward steps to improve your noticeability against a saturated marketplace.
1. Marketing what sets you apart from other competitors
When you market your products, you don’t say “Best product ever… Just like everybody else!” No one will pay attention to you. To improve the chances of your business getting noticed, pinpoint what sets you apart from them. Are your products all-natural? Vegan? Do you have edible containers? What makes you interesting? What makes you more beneficial than others? Whether it’s a characteristic, a value, or a strategy, repeatedly use it in your marketing efforts. Place it on your labels. This way, your audience will understand how you are different from the rest.
2. Discover a brand personality
Do you recall someone from a party you just went to? Most likely, the reason why you remember them is due to their personality. The same principle can go for your business. If you offer things for children, make your brand personality fun and exciting. If it’s a gadget, make your brand sound smart and minimalist. Your brand personality is how you present your visual such as pictures and video, as well as your text. Ad copies, blog posts, and other web content are essential elements to show your brand personality.
Your brand can also get reputation from the events in which you participate. For example, you can sponsor charity events, or become a member of a business organization with a cause. These things can say a lot about what your business values. Usually, people notice when they see companies that are not just in it for the profit but also to give back to the community.
3. Finding influencers
Influencers are people on social media sites such as Instagram, who have a lot of followers. They can be bloggers, celebrities, or famous personalities that people follow and trust. You can partner with an influencer related to your business niche by reaching out to them. Sponsor their giveaways, or send them an item for review.
This strategy can help you increase other’s awareness of what you have to offer. Influencers’ testimonials are also useful. A good review from them can help send people flocking to your business.
4. Be simple and effective
Sometimes, the problem doesn’t lie with your marketing tactics, but rather on the product itself. You cannot offer too many things all at the same time. It is better to provide one thing and be good at it, then offer a lot of features with mediocre capability.
If you can be good at providing women’s shoes, focus only on that at first. Don’t try to offer men’s, kids, and dog shoes. That will declutter your business and allow you to pull in a particular group of people who are interested in your products. Once you establish your brand, this is the time you can try to expand to other things.
5. Stay true to your values
A business that solely exists for profit isn’t something that will stand out in the eyes of a broad audience. In fact, the more greedy for gain a company is, the more it is exposed to negative publicity. Sticking true to your values and withstanding the temptations and pressures of surviving in the business world requires a considerable amount of courage.
However, when your patrons see that you are consistent in these things, the more they will learn to trust you and recommend you to people they know. A company that is good intrinsically reflects these values in the quality of their service.
Avoid making unethical shortcuts, do not mistreat your employees. Stand out by being excelling not just in your profits, but also in your integrity.
Standing out in a sea of other startups is not easy. Developing these five key principles to make your business gain a competitive edge can be helpful in the long run.