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The Beginner’s Guide to 4 Types of Internet Marketing

Internet marketing refers to marketing methods that differ from traditional marketing in that they use the email and internet. As the popularity of print media declines and the use of the web increases, more businesses turn to internet marketing to market their business. If you are considering starting a home business, you should be aware of these different forms of internet marketing discussed below.

Email Marketing

Email advertising is one of the older forms of internet marketing and uses email as a form of direct marketing. Emails can be sent to current customer lists or to purchased email lists. These emails are usually sent with the purpose of gaining new customers or promoting a product. Email marketing may be one of the older versions of internet marketing, but it offers businesses a direct line to a potential customer, a great advantage for any small business.

Search Engine Marketing

Search engine results are determined by many factors. Obviously, the higher up your business is in the search engine results, the more traffic will be driven to your site. Search engine marketing is meant to achieve higher search engine result listings by using back end tools, search engine optimization, pay per click advertising, and keyword research among other things. Researching and understanding search engine marketing can have a great impact on your business.

Social Media Marketing

Social media marketing uses social media websites to gain more traffic to your website or blog. Sites like Facebook, Twitter, and LinkedIn are used to engage with users, build brand awareness, and hopefully gain more customers. Some of the main differences between social media marketing and traditional marketing are the potential reach and the minimal costs associated with it.

Web Advertising

There are many different ways a business can choose to advertise online. Many businesses find using affiliates to help promote their business very effectively. Purchasing advertisement spots on other websites that may have the same target audience is another popular option. Google offers to advertise for businesses called Adwords which are displayed anywhere across the Google advertising network. Paid ads can work for businesses of any size. Any of these advertising options can work with a very small budget as well as a larger one.

Conclusion

Home business owners may especially benefit from internet marketing as the costs of marketing online is generally cheaper than traditional advertising. Research all of your options and decide which ones are the best fit for you and your business.

The Beginner’s Guide to 4 Types of Internet Marketing
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