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Want to Get Hired? Wear a Luxury Brand

What’s a secret trick to getting the job you want? Try wearing a fancy, high-end luxury brand. It might seem like a strange idea, but it works. Here’s what research has to say about those who interview while wearing brands like Louis-Vuitton and Gucci.

Want to Get Hired? Wear a Luxury Brand

Many people love the idea of dressing for success. Job interviews are more likely to take you seriously if you present yourself well. This is especially true in the hiring process, where a sloppy outfit might kill your chances of success, regardless of how qualified you are for the job.

Here’s a tip: Try wearing a high-end luxury brand next time you’re going to a job interview. A study published in the Journal of Business Research found that people who wear luxury brands are treated better in almost every single way.

It might seem unfair, especially considering such brands often cost hundreds or thousands of dollars for a single item. However, such investments can pay off when they lead to considerable job offers.

In the first scenario, 180 participants were asked to rate a woman’s wealth and status based on nothing more than a picture. There were three different pictures used; all of them were identical except for the brand logo on the woman’s shirt (luxury, non-luxury, or none). Predictably, participants who saw the picture of the woman wearing the luxury brand rated her wealth and status higher than participants who saw the pictures without the luxury brand.

A second scenario had 150 participants watch a video of a woman interviewing for an internship. All three videos were identical except for the brand of her clothing. When the woman was wearing a luxury brand, viewers were more likely to say that she was qualified for the job and deserved high pay. Another part of the study found that those wearing luxury brands received more donations when asking for charity.

There are two things to know. First, the brand logo must be instantly recognizable to the observer. Aim for popular status symbols such as Louis-Vuitton, Rolex, and Chanel. Second, many wealthy people tend to look down on “gaudy” or “loud” outfits. In other words, keep the gear subtle. Displaying a logo is fine, but don’t go overboard.

Dressing in a way that suggests you are high class can give others the impression that you are successful, determined, and wealthy. It can also make you feel more confident, which is always a bonus when interviewing. It pays to invest in yourself as it can lead you far in the business world.

Want to Get Hired? Wear a Luxury Brand
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